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A Breakdown of Why Responsive Web Design Works

A Breakdown of Why Responsive Web Design Works

Responsive web design is a concept that just makes sense. The term means that development and design should be set up in such a way that it automatically responds to a user’s environment and behavior. This includes such things as screen size, orientation, and platform. When put into practice, responsive web design appears as a mixture of layouts, flexible grids, images, and media queries. For users who have multiple devices, a website they were viewing on one should automatically adjust for the different characteristics of the other.

Why is responsive web design so important? Consider these statistics:

  • Nearly half of people making an in-store purchase visit at least three websites before making a final buying decision. This product research often takes place in the store itself. Companies without responsive web design will lose out because potential customers won’t be able to access their information at a critical time.
  • More than 80 percent of people who own a smartphone use it to shop. Retailers are capitalizing on this trend to send coupons to their phones that are only good for a limited time.
  • Three out of four people who research information on their mobile phone follow through with an online action less than an hour later. While this is often a purchase, it can also be an action such as signing up to get on a company’s email list.
  • People who own smartphone are incredibly attached to them and rarely have them out of their site. That means marketers who have invested in responsive web design win when their data is available to consumers at the exact moment they search for it.