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Meet Our Team

The sole mission of BrandSource Digital is to assure the success of its members and supplier partners. With a focus on building brand awareness and leveraging the power of the national brand and the support of our supplier partners, we provide solutions to keep members competitive, relevant and viable in their markets.


Management

Mark Baird

Global Creative Director

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Jocelyn Parker

Customer Experience Director

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Brian Wattier

Director of Digital Marketing

Mark Baird

Global Creative Director

Previously, Mark formed and served as CEO of both The Marketing Resources Group, Inc. and BrandSource Digital, LLC. For more than 25 years, Mark has served a diversified client base, offering a broad mix of results-oriented branding, co-marketing and advertising solutions. Mark has significant experience in all aspects of media advertising, marketing, merchandising and audio-video-film-print-multi-media production. That said, Mark’s real expertise lies in working with retailers, buying groups and their supporting supplier partners to produce cohesive programs that generate results. In this context, some of Mark’s clients include BrandSource/Home Entertainment Source, Abbey Carpets, Armstrong, Wear-Dated, World Floor Covering Association, General Electric, Whirlpool, Maytag and Frigidaire. Throughout his career, Mark has developed a reputation for prompt response. In a competitive retail world, speed wins. Mark has long structured his business processes and conditioned those on his team to move at “retail speed.” Mark’s most significant recent professional achievement has been the successful rollout and implementation of a national retailer group identity and branding campaign “BrandSource” for AVB, a large national buying group. Prior to Mark’s involvement with this group, each dealer operated and advertised under his or her store name. Now, the group is able to enjoy the benefits of unified group-wide national and local advertising under the BrandSource name. This campaign included all aspects of store identity/signage, national network and syndicated television, local/regional preprint, radio, television, in-store and direct mail campaigns. Mark attended the University of Oregon in pursuit of a degree in Business Administration.

Jocelyn Parker

Customer Experience Director

Jocelyn Parker is the CEO/Partner and manages HR, Accounting and website services for BrandSource Digital/Torus Marketing, LLC. She joined the BrandSource/Torus in 2010, after several years with Brown & Brown Insurance where she worked as a Senior Account Manager, then as an Associate Broker. While her position with Brown & Brown required her to handle new business and professional liability policies, quality control, and quarterly audits, Jocelyn found time in her busy schedule to give back to the community of Sarasota. As President of the TLC Fund, Jocelyn championed causes to benefit local retirement homes and under-performing schools. She also participated in a Christmas gift exchange at Brown & Brown, where in lieu of the usual coffee mugs and gift cards, employees gave each other gifts they would have liked to receive as children. Those toys and other gifts were then given to a local charity. Jocelyn was so proud of the Christmas gift exchange, that she brought the concept with her to BrandSource Digital/Torus Marketing. This last Christmas, the collected toys were presented to the St. John’s Shelter Program for Women & Children. In her free time, Jocelyn loves to travel. She also enjoys boating and visiting the vineyards of Napa and Sonoma County to wine taste with her friends. Jocelyn is a member of National Association of Professional Women

Brian Wattier

Director of Digital Marketing

Brian’s in-depth knowledge and skill set has been honed while working in the strategic, technical and creative aspects of Digital Marketing. With a vast amount of experience working with major manufactures product lines, promotions and rebates in the Appliance, Consumer Electronics, Furniture, and Mattress industry. His technical experience ranges from product catalog development, management, SEO & SEM. Creative experiences expand from website design and navigation, Facebook, Blogs, Mobile websites, Keyword content to Social Media Management. Finally, through Strategic Marketing Analysis Brian develops Digital Media action plans using a combination of display advertising, re-targeting, SEO, Blogs, and Social Media Management to maximize your online presence and grow your business.

Sales

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Joette Lein

Sr. Account Manager

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Melissa Gannon

Account Manager

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Melissa Goza

Account Manager

Joette Lein

Sr. Account Manager

Joette raises the bar when it comes to women in business. A former business owner, she excelled in developing a new local brand through marketing and traditional advertising campaigns while establishing a high standard in customer service. Joette is well-versed in sales, advertising, digital media and customer service. As BrandSource Digital’s Member Service Specialist, Joette focuses on moving the advertising initiate from traditional advertising to digital media through websites, online advertising campaigns, banner advertising and email marketing to reach today’s consumers. Joette attended Kaplan University, graduating with a Bachelor of the Arts in Business Management.

Melissa Goza

Account Manager

Growing up, Melissa worked in her family’s furniture store, and never realized that experience would lead to her position here with BrandSource Digital. She also spent six years working at the Sacramento International Airport. When she’s not working, Melissa is attending American River College for a certificate in baking… and has yet to bring any of those class projects to work, for which we are sad. Melissa spends her free time traveling, and spending quality time with friends and family.

Account Management

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Ian Louie

Digital Marketing Manager

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Mary Singratsabouth

Customer Service Coordinator

Ian Louie

Digital Marketing Manager

With a strong sales and managing background, Ian raises the bar on customer service. Having transitioned from being a Product Data Specialist to a Digital Marketing Account Manager, Ian knows the ins and outs of the products and services we offer. He loves taking on new challenges and enjoys working with his clients to ensure they receive the best customized website and digital marketing plans they deserve. In his spare time Ian enjoys traveling, enjoying weekend life in downtown Sacramento, and being the fun uncle to his adorable and energetic nephew.

Mary Singratsabouth

Customer Service Coordinator

Mary is the smiling face that greets you when you walk in the door. But her talents and expertise go way beyond that. She’s a notorious multi-tasker and has her hands full most of the time. That kind of work ethic comes from the years she spent working for a large Sacramento area auto insurance provider where she was responsible for handling a majority of the company’s internal documents and supplies. Mary’s warm personality, positive attitude and organizational skills make her a very important piece of the BrandSource Digital puzzle… especially on Monday mornings. In her spare time, Mary enjoys painting and other arts, and listening to audio books.

Design

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Mona Lisa Sana-Andrews

Art Director

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Jamie Cola-Bersamina

Digital Designer

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Stephanie Jackson

Digital Designer

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Allyssa Baird

Digital Designer

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Kelley Sylvester

Digital Designer

Stephanie Jackson

Digital Designer

Before joining Brandsource Marketing’s Design Team, Stephanie was working the night shift at the Pennysaver; her first full-time design job out of college. She always strives to improve on her artistic skills including: photography, web design, print design and illustration. When Stephanie isn’t busy creating, she enjoys going to concerts, movies and participating in outdoor sports like snowboarding and rock climbing.

Jamie Cola-Bersamina

Digital Designer

Art and design have always been a part of Jamie’s world; it’s engrained in her. So, it was no surprise that she ended up one of the designers at BrandSource Digital where she specializes in direct mail and the BrandSource Tabloid Program. Jamie has won local awards for her art work for the 2008 and 2009 El Dorado County Banners on Parade. Jamie attended American River College and received an Associate of the Arts Degree in Art New Media. Jamie spends her spare time outdoors rock climbing, camping, fishing, archery and gardening. She also enjoys tribal fusion dance, costume design and construction, painting, jewelry-making and spending time with her two dogs.

Mona Lisa Sana

Art Director

Mona’s work as Graphic Designer at BrandSource Digital has been integral for our clients and as well as our agency. She attended the University of California at Davis studying Design. In her spare time Mona likes to play tennis and video games.

Allyssa Baird

Digital Designer

Allyssa has been doing graphic design, video production, website design, and branding since she started working for her father, Founder of Torus Marketing, Mark Baird, at the age of 15. She started her own company in 2006, marketing Arabian horses. This business then expanded to include training and conditioning, as well as an acquisition in 2009 of iArabians.com. iArabians is a database driven listing site designed to market horses all over the world. She also works for a Saddle horse magazine creating e-blast and ad designs. Visual communication has always been an interest and passion for Allyssa. She started at Torus Marketing in 2012 and focuses on the on-line banner promotions and re-targeting campaigns for BrandSource vendor partners and retailers.

 
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Katharina Darby

Digital Designer

Kevin Wilhite

Print Designer

Like iron to a magnet Kevin has been attracted to all things art since he was a child. As soon as he could pick his own classes, he began enrolling in art-related courses, and explored sculpture, drawing, photography and painting. Kevin can just dive into whatever medium and thrive off the ability to create something from nothing. Figuring art wouldn’t pay the rent, so he focused on earning a degree in graphic design, and graduated from Sacramento State in 2007. He now works as a graphic designer.

Web Development

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Peter Rozental

Sr Developer

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John Ledyard

IT/DBA

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Ryan Grow

Developer

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Shaun Chin

Developer

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Kenny Lavender

Developer

Peter Rozental

Sr Developer

With a background in Geographic Information Systems (GIS) and backend server automation client/server applications, Peter brings with him the knowledge and skills required of those on the Torus Marketing New Media Team. A software developer with emphasis on web development, he has developed, deployed and maintained network infrastructure to support client applications in a hosting environment. Peter’s expertise lies in integration and optimization of applications to maximize performance and availability. He attended the University of California, Davis and received a Bachelor of Science degree in Computer Science.

Ryan Grow

Developer

Ryan started working with web design and hosting in 2001 while employed at EarthLink. He spent most of his time learning different web languages and mastering the basics. He then moved on to work at Apple for the next decade polishing and refining his skills. He spent his off- hours doing some freelance work on interesting PHP projects. Ryan joined Torus Marketing in 2009 and is currently the “Go To” guy for all Magento projects. His weekends are spent in his car either auto crossing or at a track day.

John Ledyard

IT/DBA

Prior to working at Torus Marketing, John has worked in the IT field for over 16 years. He started as a PC Analyst for California Trucking Association (CTA), and then became a Network Administrator. He was then promoted to MIS Manager overseeing all IT operations for the company. He engineered and designed a new network infrastructure from wiring to the replacement of all the network switches. While there he created and implemented a 5 year plan for servers, creating great efficiencies. He took their membership application that was built on COBOL and converted it to a relational database running on a Windows platform. He oversaw and helped create a web based application that was integrated into the Membership Database. This was used for the sales staff to look up membership information and submit notes while traveling. After leaving CTA after 9 years, John started his own consulting company at which time worked installing a Membership Application based on ASP.net and the database Microsoft SQL Server. He customized and integrated the websites and database to meet customer needs. During this time he received many referrals for complex customization of databases from a reseller of a Membership Application consultancy company. John has installed, updated and customized countless Membership databases for 30 plus business in the Northern California region. Some customizations included the custom scripts, Stored Procedures and automation updates to website databases.

Video Editing

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Lance Copeland

Lead Motion Developer

Lance Copeland

Lead Motion Developer

Lance has been a video editor, with a focus on animation and motion graphics for the past 19 years. His role as Lead Motion Designer and Art Direction is vital to BrandSource Digital’s 360 degree approach to marketing. Having served as a Sergeant in the US Army and spent nearly three years in the Republic of Panama, Lance adapts well to any situation. He attended Southern Oregon University where he studied Fine Art and Computer Science. Lance is a creative force, an accomplished oil painter, a bronze sculptor and a musician. He is also a graduate of the Defense Language Institute.

Product Data

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Amy Singratsabouth

Product Data Coordinator

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Sandy Singratsabouth

Product Data Coordinator