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Author Archives: Sydney Choi

How Live Video Can Give You a Leg up in Social Media Marketing

Today’s consumer is interested in finding products and services that are relatable and consider the consumer’s well-being. As social media marketing advances quickly, businesses are tasked with creating their online presence to appeal to the everyday consumer. With the recent spark of live video applications, businesses are given a variety of ways to advertise to […]

The Climate of Social Media Marketing

The context of social media marketing has quickly changed in the past year, and we are still trying to figure out how to navigate through these changes in an effective way. Many of the challenges we face in social media involve the recent popularity of fake news and its infiltration on our daily consumption of […]