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Strategies Behind Social Media Marketing Posts

With the touch of a button, you can make a post about anything, from anywhere, at any time. Though social media platforms like Facebook and Twitter originated as ways for individuals to interact with other individuals, social media has become so integrated into our daily lives that we look to apps to recommend restaurants, services, […]

How Live Video Can Give You a Leg up in Social Media Marketing

Today’s consumer is interested in finding products and services that are relatable and consider the consumer’s well-being. As social media marketing advances quickly, businesses are tasked with creating their online presence to appeal to the everyday consumer. With the recent spark of live video applications, businesses are given a variety of ways to advertise to […]

The Climate of Social Media Marketing

The context of social media marketing has quickly changed in the past year, and we are still trying to figure out how to navigate through these changes in an effective way. Many of the challenges we face in social media involve the recent popularity of fake news and its infiltration on our daily consumption of […]

A Breakdown of Why Responsive Web Design Works

Responsive web design is a concept that just makes sense. The term means that development and design should be set up in such a way that it automatically responds to a user’s environment and behavior. This includes such things as screen size, orientation, and platform. When put into practice, responsive web design appears as a […]

Digital Marketing Glossary: Know the Words to Grow Your Business

When you first start an online business, it seems like the marketing terms you encounter are a foreign language. However, studying and memorizing these terms is essential for your success. If you ever feel that you are unclear about marketing terms, don’t hesitate to research and study as much as you can. The following are […]

Social Media Matters: Growing Business Through Engagement

As an online marketer, it’s not a bad thing that your company’s products and services don’t appeal to everyone. In fact, they shouldn’t. One of the most important things you can do when you decide to become more socially engaged is define your target market. Create a buyer persona that identifies several key demographics of […]

Why E-Mail Marketing Works and How It Can Work for You

Advertising is the most important tool that you have to help customers find you, and access the service or product that you offer. Never underestimate the power of advertising, even on a limited budget, and networking with other small businesses could help increase your consumer audience while lowering advertising costs. Reaching Mobile Customers Since mobile […]

5 Reasons Why You Must Advertise

Advertising is the most important tool that you have to help customers find you, and access the service or product that you offer. Never underestimate the power of advertising, even on a limited budget, and networking with other small businesses could help increase your consumer audience while lowering advertising costs. Five reasons why it is […]

10 Top Trends Driving the Future of Marketing

Marketing is a constant evolution of change. Every year businesses of all sizes make predictions about new trends and even gamble at what products will sell, how they’ll sell, and what the future may hold. Naturally, once again, marketers are hard at work predicting what the next big marketing trends will be. Marketing Trends Customers […]

Why Small Businesses Still Need to Network in the Local Community

It takes a village to make a small business thrive, and networking with the local community is not only beneficial, but imperative to succeed. Collaboration, cooperation, and communication with area businesses will strengthen resources and increase exposure, opening the door wide to an entirely new and pre-qualified consumer audience. Three reasons why networking locally is […]