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Category Archives: Uncategorized

A Breakdown of Why Responsive Web Design Works

Responsive web design is a concept that just makes sense. The term means that development and design should be set up in such a way that it automatically responds to a user’s environment and behavior. This includes such things as screen size, orientation, and platform. When put into practice, responsive web design appears as a […]

Digital Marketing Glossary: Know the Words to Grow Your Business

When you first start an online business, it seems like the marketing terms you encounter are a foreign language. However, studying and memorizing these terms is essential for your success. If you ever feel that you are unclear about marketing terms, don’t hesitate to research and study as much as you can. The following are […]

Social Media Matters: Growing Business Through Engagement

As an online marketer, it’s not a bad thing that your company’s products and services don’t appeal to everyone. In fact, they shouldn’t. One of the most important things you can do when you decide to become more socially engaged is define your target market. Create a buyer persona that identifies several key demographics of […]

Why E-Mail Marketing Works and How It Can Work for You

Advertising is the most important tool that you have to help customers find you, and access the service or product that you offer. Never underestimate the power of advertising, even on a limited budget, and networking with other small businesses could help increase your consumer audience while lowering advertising costs. Reaching Mobile Customers Since mobile […]

5 Reasons Why You Must Advertise

Advertising is the most important tool that you have to help customers find you, and access the service or product that you offer. Never underestimate the power of advertising, even on a limited budget, and networking with other small businesses could help increase your consumer audience while lowering advertising costs. Five reasons why it is […]

10 Top Trends Driving the Future of Marketing

Marketing is a constant evolution of change. Every year businesses of all sizes make predictions about new trends and even gamble at what products will sell, how they’ll sell, and what the future may hold. Naturally, once again, marketers are hard at work predicting what the next big marketing trends will be. Marketing Trends Customers […]

Why Small Businesses Still Need to Network in the Local Community

It takes a village to make a small business thrive, and networking with the local community is not only beneficial, but imperative to succeed. Collaboration, cooperation, and communication with area businesses will strengthen resources and increase exposure, opening the door wide to an entirely new and pre-qualified consumer audience. Three reasons why networking locally is […]

10 Ways Digital Marketing Beats Traditional

Digital marketing is leveling the playing field for new startups, small businesses and even one-person operations. Though it doesn’t replace traditional print advertising, it has become the go-to strategy for successful marketers and business owners. Here are 10 ways digital marketing is beating traditional methods. 1. It’s no longer about size. With an attractive, easy-to-navigate […]

5 Questions You Should Ask Every Customer

Honest customer feedback helps all businesses to learn what they are doing right and where they could make improvements. Taking a few minutes to visit with customers, asking them to fill out comment cards in your store or take a quick online survey can help you to improve customer service experiences, carry the right products […]

Boosting Your Social Media SEO

If you want to boost your company’s search engine optimization (SEO), making it easier for potential clients and customers to find you, there are some social media marketing strategies that will prove effective. Before you invest your marketing budget and efforts in other areas that may have a less measurable impact, consider how social media […]