Call Us Today 1.800.545.7380 | Email Us!

Social Media Matters: Growing Business Through Engagement

As an online marketer, it’s not a bad thing that your company’s products and services don’t appeal to everyone. In fact, they shouldn’t. One of the most important things you can do when you decide to become more socially engaged is define your target market. Create a buyer persona that identifies several key demographics of the people you do want to reach.

Once you have done that, you’re ready to incorporate these tips into your online marketing efforts:

  • Create a blog that explores a topic that your customers frequently bring to your attention. For SEO purposes and to keep people engaged, commit to publishing at least one new blog post per week.
  • Commit to efficiency. This concept is especially important to people in the Millennial Generation. They don’t want to wade through a lot of unnecessary information to get to what they want. Making frequent scheduled social media posts is the best way to capture and retain the attention of this generation. However, select a few networks and stick to those. It can be overwhelming trying to post to all of the social networks.
  • Provide useful and informative content for your website visitors. Some perfect examples are eBooks, infographics, and videos. It gives your prospective clients what they need without the pressure of committing to a purchase. This gives people a favorable impression of your company as they decide which products or services they want to buy.

Perhaps most importantly, don’t forget to measure your results. In addition to general traffic patterns, pay attention to which posts generate the greatest response, the highest performing keywords, and number of conversions you’re seeing for your efforts.