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Strategies Behind Social Media Marketing Posts

With the touch of a button, you can make a post about anything, from anywhere, at any time. Though social media platforms like Facebook and Twitter originated as ways for individuals to interact with other individuals, social media has become so integrated into our daily lives that we look to apps to recommend restaurants, services, and products.

Consumers want to feel like they can trust the business that is providing a service or product. A well-maintained social media page can demonstrate a business’s authenticity, customer service, and positive interactions. On the other hand, a poorly maintained page can make a business seem inactive or unpopular.

Timing It Right

Facebook and other platforms make it really easy to create posts at any time of the day, especially when you post directly from your smartphone. This flexibility in time and content means that a business can take advantage of social media for advertisement and to increase consumer activity.

Social media professionals know that there are peak times for online interaction. As a quick tip, think about when you and the people you know are most active online. This is probably when others are also active, so they will be more likely to see your posts at these times. If you post something at 3 a.m., you’ll likely have less consumer engagement than if you post at 8 p.m.

It’s also helpful to keep or create a schedule for online posting. This allows you to curate posts ahead of time, so you know something will be posted at the right time. Similarly, you won’t forget to post, and your page will appear active basis.

Authentic Images

The key purpose for a business page on a social media platform is to advertise the business’s service or provide information about the business. However, if a business focuses only on promotions and generic images, it will appear too robotic, thus creating a distance between the business and the consumer.

Individuals want to know that they are getting a product or service from actual people who care about their user experience. Knowing there is a person providing a service instead of an automation creates a sense of comfort for the consumer.

Fun and personal images—perhaps, team photos or images of employees working—enforce the idea there are people behind the business who enjoy what they do. Consumers like to engage with companies that support a positive employee culture.

Realistic Expectations

Uploading a photo on Instagram takes seconds and online ads seem to be constantly floating at the top of every web page, but this doesn’t necessarily mean that customers are going to be rushing to your business tomorrow.

The purpose of digital marketing is to put the name of your business out into the cyber space, so it’s familiar to consumers whether they realize it or not. A consumer might not need your service or product on a daily basis, but when they do, your business’s name will be the first one that pops into their minds.